Theatro – The Container Store

Theatro

A long-term partnership, captured from the C-suite to the sales floor.

Theatro needed a way to show—not just tell—how their platform drives lasting impact for enterprise retail clients. With a decade-long relationship with The Container Store as the backdrop, we crafted a story that moved beyond product features and into real-world outcomes. Told through the voices of executives, store leaders, and frontline staff, this piece reflects a deep collaboration that continues to evolve—and the kind of trust Theatro brings to every engagement.

B2B buyers value custom visuals.

(LinkedIn Research)

"Clint has been great to work with. He has worked with Theatro on many projects, and has always delivered quality results. I would recommend Clint and his team for any video and photography projects your company has."

Project Overview

To bring this story to life, our team led creative direction and production across a three-day shoot at four locations, including two retail stores, The Container Store’s corporate headquarters, and Theatro’s own offices. We developed the narrative structure to show how innovation flows from Theatro’s leadership into daily operations at every level.

Production highlights included:

A clean, cohesive visual style using our Ursa Mini Pro 12K cinema package, prime lenses, and Steadicam work to reflect the polished, intentional aesthetic of the brand
C-suite interviews, store-level testimonials, and contextual footage that showed how Theatro’s solution integrates into everyday retail workflows
Branded photography captured alongside the film, tailored for LinkedIn messaging, website use, and Theatro’s robust internal case study program

Final deliverables included:

A flagship testimonial video for Theatro’s lead-generation and enterprise sales strategy
A supporting image library aligned to The Container Store’s retail environments and Theatro’s innovation messaging

This project wasn’t just about documenting a success—it was about translating a long-term enterprise partnership into a story that builds trust with future clients.